"Since the fast-food chain launched a limited-edition collection of three Xbox games in November - Pocketbike Racer, Big Bumpin', Sneak King - sales of BK Value Meals have spiked to bring home meaty profits during the company's second quarter. The world's second-largest burger chain said Tuesday its fiscal second-quarter profit jumped 41 percent to $38 million. Company officials cited consistently strong Value Meal sales and the video-game giveaway program for the positive report. BK's games joined the ranks of other top-selling Xbox titles during the holiday shopping season with more than 3.2 million copies sold."
"Since the fast-food chain launched a limited-edition collection of three Xbox games in November - Pocketbike Racer, Big Bumpin', Sneak King - sales of BK Value Meals have spiked to bring home meaty profits during the company's second quarter.
The world's second-largest burger chain said Tuesday its fiscal second-quarter profit jumped 41 percent to $38 million. Company officials cited consistently strong Value Meal sales and the video-game giveaway program for the positive report.
BK's games joined the ranks of other top-selling Xbox titles during the holiday shopping season with more than 3.2 million copies sold."
Robin Grant
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