Netimperitve reports:
Around four percent of U.K. mobile users have uploaded content created on their mobile phones to social networking sites, video and picture sharing sites, blogs and personal web pages.Although uploading from mobile is not yet a mainstream activity, it is already ranking close to watching mobile video in popularity, and the fact that users are finding ways to send their content even to sites that do not yet offer a facility to upload direct from mobiles suggests strong latent demand for mobile to be integrated into the social networking world. Telephia’s research in the U.K. suggests that MySpace is the site receiving content from the highest number of mobile consumers, with 21 percent of mobile uploaders saying that they have sent content there.
Around four percent of U.K. mobile users have uploaded content created on their mobile phones to social networking sites, video and picture sharing sites, blogs and personal web pages.
Although uploading from mobile is not yet a mainstream activity, it is already ranking close to watching mobile video in popularity, and the fact that users are finding ways to send their content even to sites that do not yet offer a facility to upload direct from mobiles suggests strong latent demand for mobile to be integrated into the social networking world.
Telephia’s research in the U.K. suggests that MySpace is the site receiving content from the highest number of mobile consumers, with 21 percent of mobile uploaders saying that they have sent content there.
Windows Live Spaces, which launched a mobile version in 2006, is close behind at 19 percent. Video-sharing site YouTube and social networking site Bebo are in joint third place at 9 percent. Mobile uploading is particularly popular with younger consumers. 15–24 year olds are almost twice as likely to be doing it as other age groups.In the U.S., where a mobile version of MySpace is available both on the Cingular network and the data-centric Helio service, six percent of mobile users are uploading content to sites from their phones. Social networking sites dominate here also, with 32 percent of mobile uploaders putting content onto MySpace (see Table 2).In the U.S. as in the U.K., uploading content from the phone is most popular with younger consumers, with 15-24 year olds being the most likely group to be doing it and MySpace receiving the dominant share of their uploads.Reza Chady, Telephia’s managing director for Europe, said: "Social networking sites have taken the web by storm. Eighty-five percent of U.K. consumers are using text messaging to stay connected to their peers at all times and more than 80 percent of new phones sold are camera phones. Put this together with Vodafone and O2’s declared interest in offering mobile services from MySpace and Bebo, and you can see why social networking in the U.K. will spread from the PC to the street in 2007 and beyond."
Windows Live Spaces, which launched a mobile version in 2006, is close behind at 19 percent. Video-sharing site YouTube and social networking site Bebo are in joint third place at 9 percent. Mobile uploading is particularly popular with younger consumers. 15–24 year olds are almost twice as likely to be doing it as other age groups.
In the U.S., where a mobile version of MySpace is available both on the Cingular network and the data-centric Helio service, six percent of mobile users are uploading content to sites from their phones. Social networking sites dominate here also, with 32 percent of mobile uploaders putting content onto MySpace (see Table 2).
In the U.S. as in the U.K., uploading content from the phone is most popular with younger consumers, with 15-24 year olds being the most likely group to be doing it and MySpace receiving the dominant share of their uploads.
Reza Chady, Telephia’s managing director for Europe, said: "Social networking sites have taken the web by storm. Eighty-five percent of U.K. consumers are using text messaging to stay connected to their peers at all times and more than 80 percent of new phones sold are camera phones. Put this together with Vodafone and O2’s declared interest in offering mobile services from MySpace and Bebo, and you can see why social networking in the U.K. will spread from the PC to the street in 2007 and beyond."
Update: MySpace strikes mobile partnership with Vodafone:
MySpace has teamed up with Vodafone to bring the social network to the mobile operator’s subscribers. Launching first in the UK, the partnership will let Vodafone customers access MySpace Mobile, allowing them to edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages while on the move.MySpace Mobile will be pre-loaded on future, selected Vodafone handsets and available for download from Vodafone live!.
MySpace has teamed up with Vodafone to bring the social network to the mobile operator’s subscribers. Launching first in the UK, the partnership will let Vodafone customers access MySpace Mobile, allowing them to edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages while on the move.
MySpace Mobile will be pre-loaded on future, selected Vodafone handsets and available for download from Vodafone live!.
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