Stephen Speicher:
viewers overwhelmingly chose to record episodic television and to watch unscripted shows and sports events when they aired live. What does this mean? In addition to lackluster live ratings for these episodic programs, networks now also have to worry about commercials being skipped. As such, is it a surprise to anyone to see networks all but give up on scripted television? Earlier in the year NBC made the announcement that they would be reducing their primetime lineup from three hours to a two-hour block. What would fill the extra hour? You guessed it, unscripted entertainment (e.g. Deal or No Deal).
Robin Grant
Blogging for:
Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
