Over to the Fallon Planners:
I'm sure that everyone is familiar with the 4 P's of marketing. In a recent paper, Brand Channel explores the rise of marketing's 5th P: participation. Building off the realization that "passive one-way conversation between brands and consumers, has now turned into a mandatory active relationship."
Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
