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We Are Social - Advertising 2.0

Customer Engagement 

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E-consultancy have just pulished their Customer Engagement Report, based on a survey of more than 800 companies and agencies. Some highlights...

Appetite for 'Web 2.0' technologies:

  • 42% are planning to apply user-generated content (UGC) to their websites in the next 12 months; 23% are using it already.
  • 35% are planning to use corporate blogs in the next 12 months; 17% are using them already.
  • 33% are planning to use podcasting in the next 12 months; 18% are using it already.
  • 35% are planning to use videocasting in the next 12 months; 17% are using it already.

Company respondents deem the five greatest “barriers” to delivering the best possible customer experience to be:

  1. Lack of resources / time (regarded as a “great barrier” by 66% of company respondents)
  2. Disconnected systems and technologies (50%)
  3. Lack of skills and training (38%)
  4. Lack of finances (37%)
  5. Lack of regular processes and / or suitable methodology (36%)

Agencies, looking from the outside, more commonly perceive lack of boardroom buy-in and organisational culture to be serious issues...

Published Nov 27 2006, 07:04 PM by Robin Grant
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About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

About the author

Robin Grant

Blogging for:

We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

 
 
 
 

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