So there I was, sitting at my desk, eating my lunch and uselessly browsing around the Guardian's website, when I came across this ad. There, on the other side of the screen, was a female version of me, doing exactly the same thing.
Make the most of your lunch hour. Use Yell.com to sort your life out.
The first ad in a while, online or offline, to actually make me sit up and take notice as a consumer, rather than out of professional interest. So I decided to heed the first part of their advice, and use my lunch hour to investigate...
It turns out the ad is part of a campaign conceived and executed by AKQA, and, deservedly, it won August's Creative Showcase.
What's really interesting is the fact that they were responsible for the whole campaign, both offline and online - you can see a range of the executions here, including some of the offline stuff. The campaign was also covered in detail by Creative Review and Vincent Thomé has the text of AKQA's press release.
As Jon Sharpe, Creative Director of Play, said:
An 'interactive' agency is finally given the remit of an 'ATL' agency and, whatdayaknow, the result is dynamic, engaging, relevant and surely extremely effective.
I'll leave you with another 3 online executions (keep refreshing until you've seen each one).
Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
