Advertising Age reports on Dove's Evolution ad (above):
Think Dove's "campaign for Real Beauty" generated a ton of buzz for relatively little expense? You haven't seen anything yet. Unilever's Dove brand has generated more response from its YouTube 'Evolution' spot than from its Super Bowl commercial.With not a penny of paid media and in less than a month, "Dove Evolution," a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows "Ellen" and "The View" as well as on "Entertainment Tonight." It's also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove's Super Bowl ad and resulting publicity last year, according to Alexa.com.
Think Dove's "campaign for Real Beauty" generated a ton of buzz for relatively little expense? You haven't seen anything yet. Unilever's Dove brand has generated more response from its YouTube 'Evolution' spot than from its Super Bowl commercial.
With not a penny of paid media and in less than a month, "Dove Evolution," a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows "Ellen" and "The View" as well as on "Entertainment Tonight." It's also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove's Super Bowl ad and resulting publicity last year, according to Alexa.com.
Robin Grant
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