Seth Godin brings news of some interesting research from Yahoo:
If you run banner ads, one study for Harris Direct shows that you can increase your brand awareness about 7% after a reasonable buy of banner ads. The kicker? In the study, Harris did the banner buy and watched the number of clicks to their contextual ad (you know, the text ads) go up by 249% over the next week.
Robin Grant
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Last login: 02 Jun 2009
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