Contagious rather breathlessly cover the launch of crayon:
The company’s definition eludes traditional marketing categories: in Neville’s words, "We’re neither an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be. I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR."The company aspires to be a 100% Web 2.0 venture, one that claims to be the world’s first New Marketing company, one whose focus is unambiguously set on the world of blogs, virtual worlds, podcasts, and experimental marketing.It is interesting to see a company embrace new marketing wholeheartedly from its inception – we’ll be staying tuned to see what kind of work comes of the union.
The company’s definition eludes traditional marketing categories: in Neville’s words, "We’re neither an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be. I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR."
The company aspires to be a 100% Web 2.0 venture, one that claims to be the world’s first New Marketing company, one whose focus is unambiguously set on the world of blogs, virtual worlds, podcasts, and experimental marketing.
It is interesting to see a company embrace new marketing wholeheartedly from its inception – we’ll be staying tuned to see what kind of work comes of the union.
Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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