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Amazon opens up affiliate marketing on Twitter

by Caroline McGuckian, 06 November 2009, 17:04
So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy of rejecting affiliate commissions for sales generated through social media , specifically Twitter, in part due to a clause that requires sales to...
Comments:1
 

Consumers show web is King

by Graeme Crossley, 06 November 2009, 16:29
With Christmas just around the corner, we are urging retail brands in particular to take stock of the changes happening in the sector and adapt their strategies to take account of the multiple influences that are now affecting consumer purchase decisions...
Comments:0
 

Cost-cutting at Dentsu boosts profit forecast

by BOB WILLOTT, 06 November 2009, 15:02
Dentsu, the leading Japanese listed marketing group, surprised the industry this morning by upgrading its profit forecast for the year to 31 March 2010 by 44% from ¥11.4 million (£76 million) to ¥16.4 million (£110 million). The increased profit is expected...
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Ex McKinsey consultant gets Media Square chief executive post

by BOB WILLOTT, 06 November 2009, 13:50
The former McKinsey management consultant brought in two years ago to rationalise AIM listed marketing group Media Square under its executive chairman Roger Parry will take over as group chief executive next January. Parry will then become a non-executive...
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More pay walls – Emap makes its pitch/readers respond

by Gordon Macmillan, 06 November 2009, 13:42
There are some interesting comments cropping up on Retail Week's blog about its plan to charge readers £150 and put some online content behind a pay wall on November 13. In the blog post Retail Week editor Tim Danaher makes his pitch to the magazine...
Comments:2
 

My thoughts on the twins

by Jeremy Lee, 06 November 2009, 13:12
Gordon Brown, who apparently can't be bothered to get in touch with the families of British soldiers killed in action but was able to express concern to Simon Cowell for Susan Boyle's welfare, has weighed into another crucial topic that is dominating...
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Most discussed

French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

It’s one thing for a French energy company to hijack the Union Jack for greenwash purposes but to take the ad campaign (or something very much like it) of a genuine green electricity company, Ecotricity, has really inflamed green minded consumers. EDF...
 

The Politics of Losing

A few years ago, the LibDems asked some people from the media to a meeting to discuss how we could help them do better in an election. I listened to everything everyone said, but it just seemed more of the same. They wanted some quite nice posters and...
 

The truth about awards

When I was a junior copywriter at BMP I used to get furious at the D&AD Awards. Usually because the work that won didn’t live up to D&AD’s original maxim: STIMULATION NOT CONGRATULATION. The jury always got it wrong. I thought they were bent,...
 

Why would you follow a Celebrity on Twitter

Good blog post on the Guardian today, on social media (Bobbie Johnson "I've had it with social media") and the incessant chatter it creates. One elements of that, particularly with Twitter, is celebrities. Who follows these people and why...
 

Please can you refute this argument.

I have suddenly conceived the insane notion that brands are good for the environment. Can this possibly be true? It is now common to ask why property prices in Britain are so high. Another way of phrasing the question might be to ask why - at least from...
 

I am a PC

At first when I heard about the Microsoft "I am a PC" ads, my first instinct was that the world's biggest computer company should not feel the need to respond to Apple's "I'm a Mac and I'm a PC" ads which had aired...

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