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O2 Priority Moments - can my whole life be 50% cheaper?

by JACK HORNER, 15 July 2011, 15:18
With O2 launching their Priority Moments "Orange Wednesdays Killer" yesterday I have developed a theory. It is possible for us all to half our living costs now. Full stop. Between O2's deals on the cute and fast iPhone app, a bit of GroupOn...
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Investment and Legacy; Nike Pool Jam

by JACK HORNER, 11 July 2011, 15:17
No idea how this slipped me by before - but the video up here on Vimeo is firstly, a great piece of editing by the fans (rather than commissioned by the brand) and secondly highlights a fantastic project by Nike 6.0. In a similar vein to the Converse...
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NO(t)W what?

by Ian Moore, 07 July 2011, 18:35
I wonder, what would an FMCG brand do if one of its ingredients were suddenly proclaimed harmful? A quick name-change and hop back onto the shelves ASAP? The suggestion, of course, is unthinkable. At even the slightest hint of trouble, any firm worth...
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Day 1 – Marketing 4 Start Up Britain Week

by Scott Knox, 05 July 2011, 11:50
What better way to start the week of free advice to start ups across Britain, than with some of the very finest brains in the marketing business. Yesterday, we were joined by Andrew Marsden who chaired the day, with Emma Jones, founder of Start Up Britain...
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Junk journalism

by Heather Westgate, TDA, 05 July 2011, 11:43
Was anyone else left fuming after watching ‘why hate junk mail?’ on BBC’s Panorama last night? I don’t mean the part about scam mail, although clearly that’s a horrible practice that deserves to be stamped out. I’m talking about the poorly researched...
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Big on art

by Greg Taylor, 05 July 2011, 11:32
Crono is a Portuguese urban art project that’s transforming the city of Lisbon. The project pairs amazing street artists with beautiful abandoned buildings, resulting in hugely impressive works. Lisbon City Council is in full support of Crono and helps...
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Is Nike stealing its R&D?

by Saman Mansourpour @TheAgencyUK, 05 July 2011, 08:49
I recently watched a fascinating presentation on Open Data, by Nike VP of Sustainability, Hannah Jones. For those who don’t know Open Data is the concepts of making intellectual property and patents freely available to gen public. How does it work? As...
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Attention Dave Trott!!!

by George Parker, 05 July 2011, 01:58
As the Brandrepublic comments system is all fckudup these days… On your Bike Gordon… I wanted to comment on Dave Trott’s, as usual loverrrlllyy post, this one about “suits” in the good old days. So, I’ll do it as a post on my blog instead… Dave, Dave...
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IT'S NOT PAINTING BY NUMBERS

by Dave Trott, 04 July 2011, 23:16
The other evening I was having a beer with a couple of very, very senior suits who’d probably prefer I didn’t mention their names. We were discussing account men we really admired, the greats, people like Nigel Bogle and Frank Lowe. One of them said ...
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Happy fourth of whaaaaa?

by George Parker, 04 July 2011, 22:46
In case you missed it, today in the good old USA, it is the Fourth of July, the day when everyone who emigrated to the USA twenty years ago, claims they actually came over on the Mayflower and tries to outdo each other with the number of flags they can...
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Most discussed

French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

It’s one thing for a French energy company to hijack the Union Jack for greenwash purposes but to take the ad campaign (or something very much like it) of a genuine green electricity company, Ecotricity, has really inflamed green minded consumers. EDF...
238
 

Why would you follow a Celebrity on Twitter

Good blog post on the Guardian today, on social media (Bobbie Johnson "I've had it with social media") and the incessant chatter it creates. One elements of that, particularly with Twitter, is celebrities. Who follows these people and why...
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The truth about awards

When I was a junior copywriter at BMP I used to get furious at the D&AD Awards. Usually because the work that won didn’t live up to D&AD’s original maxim: STIMULATION NOT CONGRATULATION. The jury always got it wrong. I thought they were bent,...
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Advertising doesn't sell stuff

I always loved Bill Berbach’s advertising for the VW Beetle. But I never bought one. I loved John Webster’s Honey Monster advertising. But I never ate Sugar Puffs. I also loved John’s advertising the Guardian. But I never bought it. I loved David Abbott...
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The Politics of Losing

A few years ago, the LibDems asked some people from the media to a meeting to discuss how we could help them do better in an election. I listened to everything everyone said, but it just seemed more of the same. They wanted some quite nice posters and...
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Who is advertising for?

When I was on holiday in Umbria, I visited Assisi. As you drive into town, there’s the biggest Church you ever saw. It’s called the Basilica of Santa Maria degli Angeli. And. It. Is. Massive. I don’t think it’s actually a Cathedral, but it’s bigger than...
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Choice Architecture

Rory Sutherland gave me a brilliant example of choice architecture. At a school in the USA, the girls in their early teens had just discovered lipstick. They would go into the female toilets to apply it. Then, giggling, they’d leave the imprint of their...
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Bitchy politics and a three horse race

As we head for the last 24 hours all the guns are firing against the opposition, the trouble is now each party isn’t sure who the opposition really is, it’s a three horse race, or maybe two if you read some newspaper’s comments on Brown’s blunders. Gillian...
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Please can you refute this argument.

I have suddenly conceived the insane notion that brands are good for the environment. Can this possibly be true? It is now common to ask why property prices in Britain are so high. Another way of phrasing the question might be to ask why - at least from...
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Who make better planners? Planners or creatives?

This was the debate at the IPA on Monday evening. David Golding vs Dave Trott. And, my sweet Lord, was it good! Quite possibly among the best single hours I have spent at an event in my working life. I also however have a slightly odd take on this argument...
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